Vervocity Branding Session

The purpose of this branding session was to start to figure out what Vervocity Interactive’s “brand essence” is. Finding your brand essence will help determine every action of the company -from the physical office layout to clients’ perception of your company.

During this session I took notes and filled in their brand pyramid. Following the session, I drafted a conference report that was shared with the Creative Director and Business Owner. My report was used as a basis for recapping the meeting along with what steps to follow next.

This was a practical application of branding exercises that I learned in school applied to an actual client/project.