Peoples Bank & Trust

The Pitch

Predominantly operating in central Illinois, Peoples Bank & Trust hired Marketicity on to help design a new website. As we evolve the look and feel of the bank’s online presence, we wanted to make sure that customers were not alienated with aspects of the new site’s functionallity.

I was present during the pitch and a valuable part of the team. I drafted parts of the presentationI from previous case studies and projects Marketicity has done, to be used as reinforcement during the pitch.

Site Map

In order to redesign the site map, I spent time going through the clients entire website. I took notes, and determined what could be combined, reorganized, and/or removed.

I spent time researching other large and small banks throughout Illinois to compare and contrast their structure with the client’s.

Lastly, during my research I recorded notes and screenshots of possible layouts and designs for inspiration. I the sent over my research to the Art Director and other co-workers.